PixelCrayons PixelCrayons

AR & VR Development Company India

AR & VR are the next big thing! We are here to help you stay ahead in the race with advanced AR & VR Development services. Also, save your development cost with our experienced team and skilled AR / VR developers.

  • On-Time Delivery
  • Strict NDA Terms
  • Dedicated Technical Lead
  • Agile Development Process

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    Our AR / VR Development Services

    At PixelCrayons, we are a specialist AR / VR app Development Company in India that offers innovative and effective augmented reality and virtual reality solutions through cutting-edge technology. Our developers create AR & VR apps for iPad, iPhone, Android, and Windows.

    • iOS ARkit Development

      ARkit is a mobile AR platform for developing augmented reality apps on iOS. It has a high-level, session-based API providing a simple interface to a robust set of features.

    • AR Code Development

      Our expert AR app developers enhance product communication and help businesses enjoy a market share of relevance with increased brand recognition.

    • Location-Based AR Development

      Navigate the customer right to your store or engage gamers with a new Pokémon Go using GPS, compass, and beacons.

    • Marker Based AR

      With Marker-based AR, your user can see life-like digital overlays with multimedia content and interact with them by pointing a camera at a specific trigger point (AR marker).

    • Markerless AR

      The most sophisticated form of augmented reality, markerless AR, is based on simultaneous localization and mapping (SLAM) technology.

    • Virtual Reality Development

      Backed by a team of expert virtual reality app developers, we create VR apps for retail, real estate, games, product design, training, and healthcare industries.

    Ready To Get Started?

    Stay ahead of the competition with our professional, tailor-made & enterprise-grade Augmented reality app development services. Our Augmented and virtual reality app development company in India combines development expertise with modern technologies to address the critical needs of global clients across industries.

    With 16+ years of domain expertise, 13800+ successful projects, & 6800+ happy customers, we have carved a niche in the AR & VR app development services.

    Our AR / VR Development Services

    At PixelCrayons, we are a specialist AR / VR app Development Company in India that offers innovative and effective augmented reality and virtual reality solutions through cutting-edge technology. Our developers create AR & VR apps for iPad, iPhone, Android and Windows.


      Application backend

      Drivers, SDK/API integration

      Machine learning

      Interaction logic

      Third-party solutions integration

      Image recognition


      Application UX/UI

      Scene rendering

      3D modelling


      Application performance tuning

      CRM and CMS integration

      Monitoring and maintain

    Why Should You Go For AR & VR App Development Services?

    Virtual reality and augmented reality are high in demand due to their various benefits. It makes your app more powerful by adding loads of features. Here are some of the benefits of choosing AR and VR development for your next project:

    AR Development Services
    • Create a rich, immersive, and interactive user experience

    • AR & VR can reduce language barriers

    • Detailed analytics is generated for understanding user behavior

    • Personalized content for user’s particular needs

    • Brand awareness gets increased via social shares

    • Virtual reality applications enhance emotional engagement

    • Allow readers to truly connect with published content

    • AR and VR help in customer buying decisions

    • Offers greater scope for consumers to engage with campaigns

    Industries We Cater to

    Our AR / VR developers have a proven track record on highly interactive apps. We create applications that are captivating, user-friendly, and engaging.

    • Retail

      Virtual Try Rooms

      Product Catalog Visualization

      AR-assisted Window Shopping

      Interactive Kiosks

    • Healthcare

      Simulative Surgeries

      Physical Therapy Training

      Phobia Treatment

      Equipment Simulation

    • Education & Training

      Interactive Walkthroughs

      Field Trips

      Guest Lectures


    • Travel & Hospitality

      Virtual Field Trips

      Location-Based AR Apps

      Virtual Historical Tours

      Virtual Hospitality

    • Real Estate

      Home Demos

      Architectural Design

      Interior Design


    • Manufacturing

      Computer-Aided Design

      Computer-Aided Manufacturing

      Product Simulation

      Technical Training

    PixelCrayons: Trusted AR / VR Development Company

    PixelCrayons is one of the best augmented and virtual reality development companies in India that has 17+ years of experience in providing advanced software solutions based on latest technologies. Here are some of our USPs:

    • 01

      100% money-back guarantee, if not satisfied

    • 02

      500+ successful project execution and delivery

    • 03

      Easy communications via Skype, Phone & Chat

    • 04

      Multiple agility development teams

    • 05

      Diversified client spanning 50+ countries

    • 06

      Assurance of W3C validation & SEO semantic code

    • 07

      Adherence to rigorous quality standards

    • 08

      Top-notch AR development & support with a dedicated team

    Augmented Reality Development Company

    Our Process

    Our AR & VR app development team follows the DevOps approach & Agile development process to ensure our clients get their app solutions on stipulated time frame. Have a look at our VR & AR development process and engagement model:

    • 1

      Post Your Requirement

    • 2

      Discuss Project Feasibility

    • 3

      Choose Engagement Model

    • 4

      Deploy Team

    • 5

      Sign-Off and Start

    Augmented Reality Development India
    • Dedicated AR/VR App Developers’ Team

      Get a dedicated full-time AR/VR developers’ team

      AR/VR App Engineers’ report directly to you

      A dedicated AR/VR project manager

    • Fixed Price Model

      One time fixed-price contract for hiring AR/VR developers

      Fixed deadlines & budget

      Milestone based payment

      No setup fees

    • Hourly

      Pay-as-you-go hour wise rolling contract.

      Pay only for measurable work done by AR/VR App developers

      Monthly billing

    Case Studies

    All our projects are covered under Non Disclosure Agreement; however, we have taken permission from some of our clients to showcase their projects so that you can get a better understanding of our work. Have a look at some case studies:

    Contact Us Now

    See What Our Clients Think About Us...

    We sign strict non-disclosure agreements & IPR with our esteemed clients. However, some clients came forward to appreciate our hard work by providing video and textual testimonials for our work. Here are a few testimonials sent by some of our esteemed clients from across the globe:

    We were very afraid that there is no agency that will deliver the quality that we were looking for. Pixelcrayons turned out to be a very good solution. Since day one, we were engaging in the product development. At the beginning, I thought it's gonna be a very hard road...

    Mr. Nilo Quiroz, Wyzchef

    PixelCrayon’s management has been very knowledgeable & flexible with assigning right resources. The developers are skilled, focused, and professional who have delivered their thoughts on time. Definitely would recommend PixelCrayons and would use them again...

    Philip Hamichi, Eurowise

    Hi, My Name is Nikhil and I run a website called www.proadviser.com.au and it is essentially an online market place where clients can get quotes from, financially advices, accountant lawyer... I don't really have any issues while working with financially advices, accountant lawyer...

    Nikhil, Proadviser

    Celler Angels has been using PixelCrayons for about six or seven months and as a virtual company it's extremely important to have deadline met, content delivered, promises kept. Everything that PixelCrayons has delivered so far has been top notch...

    Martin Celler, Celler Angels

    Hello, I am Bas Buys owner of 'Enter Baby Allant'. I worked on a project with PixelCrayons team India. I am very pleased about corporation. They did a very good job, and delivered exactly what needs to be done and communication is very effective and pleasant...

    Bas Buys, Enter Baby Allant

    Frequently Asked Questions

    Here are some questions related to augmented & virtual reality app development that our clients frequently ask. If you need more information or have any other questions about augmented & virtual reality app development, please contact us.

    Why is PixelCrayons best for AR/VR development services?

    Choose PixelCrayons to get top-notch development services at affordable prices. The company has completed 13800+ projects and has been awarded by Deloitte and Nasscom for its world-class services and on-time delivery.

    What is the experience of your AR & VR app development team?

    The team of developers has expertise in AR/VR development services. They are highly proficient in trending technologies and thus help you to conquer complex business issues.

    Who are your happy clients to whom you have delivered augmented reality services?

    With robust, secure, and scalable AR & VR development services, PixelCrayons has gained 6800+ loyal customers across the globe. Our prestigious clients include eBay, Adobe, Qatar Airways, HP, Citigroup, and many more.

    How does an augmented reality application work?

    Augmented Reality (AR) is a digital technology that overlays text, images, video, 2D/3D graphics, and animations over physical objects or printed content. To make it simple, it’s a live straight or secondary view of a real-world situation whose features are “augmented” by computer-generated inputs, as mentioned above.

    How do I choose an AR & VR Development Company in India?

    Augmented Reality and Virtual Reality are two of the most exciting technologies out there. They're often pegged as the next big thing in content, entertainment, and gaming. But what does this mean for your business? If you have considered AR or VR development for your company's next project, then it is time to take action! Here we will provide ten tips to help you choose an AR & VR Development Company in India that can deliver on all of your needs.
    Tip #1: Ask for a Portfolio of Work.
    Top Augmented Reality App Development Company in India will be able to show you their past projects, including AR and VR applications they have developed. By seeing what types of work they've done before, you can determine whether the company is capable enough to meet your need.
    Moreover, AR & VR development is a complex process, and you want to make sure that they have handled similar projects successfully. This way, you know that they are committed to giving the best AR & VR experience possible.
    Tip #2: Ask for Milestones and Clear Deadlines.
    AR & VR development is an involved process that requires a lot of coordination between the AR & VR Development Firm and your business. As such, it's essential to make sure you can communicate what you want and when you need it with AR & VR Development Firm in India.
    They will usually provide you with milestones, deadlines for each step of the process, and a timetable that lays out what needs to be done by when. It will also be a good idea to include a buffer of time for revisions and unexpected roadblocks.
    Tip #3: Ask How Many Developers Will Work on Your Project
    If you are looking for a low-budget AR & VR Development Agency in India, how many developers will work on your project is one of the most important things to consider. You want to ensure that they have enough resources and manpower to complete your project by its deadline. If you have a limited budget, then it is very likely that you will be working with one developer. But if you are looking for high-quality, it's better to hire a team of developers who work well together.
    Tip #4: Ensure the AR & VR Development Company has a Strong Understanding of your Business.
    An Augmented Reality App Development Partner in India needs to understand what you do and how it works since that will influence which technologies they use when developing an app or game based on your business needs. You want to make sure that there is a strong understanding of the business and a thorough comprehension of what you do. This way, they will be able to deliver a relevant and valuable product for your company.
    Tip #5: Ask for an Estimate of the Project's Cost.
    One crucial aspect to consider when choosing a company is how much your project will cost. AR & VR development is very involved, and it requires a lot of time to make the right product. But this doesn't mean you should overspend on your project; instead, choose an AR & VR Development Service Provider in India within your budget range. After all, there are many companies out there who can help you with development at any price point!
    Tip #6: Ask About their Technology Stack.
    When hiring an Augmented Reality & Virtual Reality App Development Company in India, it's essential to know what languages and software development kits (SDKs) they use for AR & VR projects. Different companies may specialize in using various technologies and toolsets that may not be compatible with your business needs. So, it's essential to choose a company that uses technologies and toolsets you're familiar with or ones that will fit into your existing workflow.
    Tip #7: Ask About their Testing Process.
    AR & VR development is an involved process that requires extensive testing to ensure the quality and accuracy of the apps created by the company. As such, it's essential to know how the company tests its products. Ask about what testing process they use for AR & VR development and whether or not they have a dedicated team of testers who check apps before releasing them. You should also ask if an in-house QA (quality assurance) team can test your app when it's ready for release.
    Tip #8: Ask About Their Work Hours.
    As with any company, working hours can vary from one AR & VR App Development Firm in India. Some companies may work on your project for 30-hour weeks, while others will need 40 or more hours a week to complete the AR & VR development process by its deadline and within budget requirements. Make sure you know what their work hours are and if they will be able to meet the deadlines of your project.
    Tip #9: Ask About their Communication Process.
    Hiring an AR & VR Development Agency in India is more complicated than hiring other companies. You are looking for the best fit based on cost, skill level, and project demands. As such, it's essential to ask about how they typically communicate based on cost and business' role is and what to expect.
    Tip #10: Are they offering Ongoing Support?
    When choosing an AR & VR Development Firm in India, make sure you ask about their ongoing support for your project. It's important to know if they will continue to help with potential issues after the development process is completed or whether you are on your own at that point. If the company claims they will provide ongoing support, make sure you ask for a timeline and any possible fees associated with that service.

    What questions should I ask before hiring an AR & VR Development Company in India?

    To build an AR and VR app like Pokemon Go, first, you have to find the right AR and VR development company in India to bring your idea to life. But how do you know which one is the best? Here are ten questions you should ask before hiring a Top Augmented Reality App Development Company in India so that you can be sure your app will go far.
    1) What's your experience?
    When finding an AR or VR development company, keep one question top of mind: what’s your experience? It sounds like a basic question. And you should be skeptical about anyone claiming extensive experience when they’ve only been in business for a few months (or less). But you should still ask if they’ve done anything related to AR or VR before.
    2) Can you provide references?
    This is a key question because references will tell you whether or not your potential partner or company has worked with clients with similar needs and goals as you. By asking for at least two references, you can begin to assess what types of companies your partner works with and how he tends to work.
    Also, because AR and VR are such nascent technologies, your partner must be well connected within his industry so that he can provide you with all of the latest information about both AR and VR.
    3) Do you have any case studies?
    AR and VR have been around for several years now, so it’s no surprise that there are several case studies regarding their implementation. In fact, many companies will have case studies available on their websites or through third-party search engines. If you want to learn more about how your potential development company will tackle AR and VR projects, you should ask them if they have any case studies available for review.
    4) What services do you offer?
    Most often, your product is only one component of a larger ecosystem. Because of that, it’s essential to know what services your AR/VR development company offers and whether or not they support your goals. Do you need them to develop hardware? Maybe you want them to leverage your existing technology. Any way you cut it, it’s essential for you and your AR/VR development agency to be on the same page.
    5) Will you create content as well?
    In the future, the content will be king. That’s because AR and VR are all about immersing users in virtual reality without having to wear a cumbersome headset. But to do it right, you need content to bring the experience alive. Ask your development company if they have plans to create content in addition to building an app. It will be infinitely easier to create great AR and VR experiences if they offer content development services.
    6) What technology will you use?
    Selecting a platform for your Augmented Reality and Virtual Reality development is only one piece of a much larger puzzle. AR and VR platforms come with different development stacks, which can make or break your product if you’re not careful. When interviewing potential teams, it’s essential to ask them what technology they use when developing products.
    7) How much can we expect to pay?
    While there are no hard-and-fast rules for how much a company can expect to pay for AR and VR development projects, it’s a good idea to have a good idea of your budget before you begin. If you need help deciding how much is right for your business, try looking at competitors within your industry—you might even talk with them directly about their process and costs. You should also know that most companies will give you a range of prices based on project scope and timeline.
    8) Can we talk to your previous clients?
    Once you’ve selected a few potential vendors, you should ask if they have any previous clients who would be willing to chat with you. While no one will hand over all their client’s contact information, most AR and VR development companies are happy to provide you with at least one or two references who can talk about their experience working with them.
    9) How long does it take for your services to be completed?
    This is a really important question. Be sure that you give yourself enough time to work with your AR and VR development agency in India. If you have deadlines, confirm how much room for slippage there will be before you begin working with them. Make sure that they don’t have any unforeseen hiccups either so you can plan accordingly.
    Ideally, ask about their normal workflow process for projects just like yours, so you know what to expect along the way. Asking how long certain elements of your project take helps put things into perspective too. It may sound redundant, but just remember—time flies when you’re having fun! You want to make sure everything gets done on time without feeling rushed or like something was cut short because of scheduling issues.
    10) Why is the cost so reasonable?
    Virtual Reality & AR projects can be expensive, which is why you want to ensure that you are hiring a company that charges reasonable rates. If their services are too cheap, the chances are that they are sacrificing quality for the price. It's a good idea to compare quotes from multiple companies and ensure you aren't getting ripped off.

    What mistakes should be avoided before choosing an AR & VR Development Company in India?

    Augmented reality (AR) and virtual reality (VR) are two of the latest trends that are picking up steam in technology. Various companies in India are already creating amazing AR and VR-based technologies. If you want to have your business, you should hire one of these companies to develop an AR or VR app for your company’s use or launch in the market. However, before hiring one of these companies, there are certain mistakes that you should try to avoid when choosing an AR and VR development company in India.
    1) Not doing your research
    There are plenty of companies out there offering all kinds of augmented reality (AR) & virtual reality (VR) solutions for your busines. Before you decide, take some time to research what other businesses have dones with these technologies—whether that means reading news articles or watching case studies. Not doing your research can lead to choosing a company that isn’t a good fit for your business, wasting money on something that won’t be useful to you.
    2) Thinking that 3D is all Virtual Reality (VR) is about
    The notion that 3D is all about movie theaters, virtual reality (VR) headsets, and video games is a pretty common misconception. In reality, 3D graphics are used by a most desktop computer operating systems to display windows on your desktop. Microsoft Office uses it extensively to manipulate tables and charts. Professional graphic design tools like Photoshop use it to produce logos, designs for brochures, etc. 3D graphics are so prevalent that most of us don’t even notice its presence anymore.
    3) Not hiring the right team
    It’s tempting to hire developers you’ve worked with before, but it’s important to remember that they don’t necessarily have what it takes to complete a cutting-edge project. Always vet your candidate thoroughly. There are tons of development companies out there, so don’t settle for less than you deserve. It pays to do your research! Don’t decide based on price alone; cost isn’t everything when it comes to choosing a team.
    4) Not having a plan for the project
    Before you start thinking about hiring an augmented reality (AR) or virtual reality (VR) development company, it pays to have a clear vision. The more specific and well-thought-out your idea is, the easier it will be to find talented UI/UX designers and 3D animators. This makes the design and development process much more efficient in the long run.
    5) Not conducting a thorough vetting process
    When hiring augmented reality (AR) & virtual reality (VR) companies, make sure you do your research. Do not hire people at random—that's when disaster strikes! It may be tempting to put it off, but you're likely to lose money on a project that isn't completed properly if you do this.
    6) Focusing on the wrong application areas
    Not all industries are ripe for augmented reality or virtual reality. Some, like manufacturing, are still using 2D technologies that can be improved with 3D software but won’t benefit from virtual or augmented reality. Before choosing a development company to build your app, be sure to evaluate whether you need virtual or augmented technology.
    6) Ignoring mobile VR/AR
    Mobile-based solutions have been around for quite some time now. In fact, they’re at a point where they provide a more convenient solution than tethered headsets. While getting a stand-alone device is possible, most mobile solutions work on a smartphone or tablet. They’re affordable, timely, and accessible. When it comes to ease of use and accessibility, mobile VR/AR is tough to beat—so don’t ignore these solutions when assessing your needs!
    7) Not conducting tests
    A common mistake entrepreneurs make is assuming their product will do everything right out of the gate. In fact, it’s best to start small and test ideas with a small group before committing all your resources to a big project. The key here is listening to customer feedback before deciding which direction you want to go with your product.
    8) Underestimating the competition
    Everyone wants to get on board with Augmented Reality (AR) and Virtual Reality (VR), but it’s essential to consider who you’re up against. If your company is new to developing with AR/VR, you may not know how many competitors there are out there. Make sure that your company isn’t underestimating its competition and that you have a plan for moving forward into that space.
    9) Not being patient enough for the technology to mature
    Let’s face it—this is still new technology. While it may have seen significant developments in the past few years, it’s not quite there yet. If your business is planning on developing an AR/VR app, be sure that you understand this is still a developing technology and that you can be patient as it takes the necessary steps to mature.
    10) Assuming you don't need to invest resources into research and development
    It's easy to believe that you know what your end users want, but it's never a bad idea to research their habits, needs, likes, dislikes, etc. Investing time into researching these things will make your development process smoother and help you produce something that people want.
    11) Not using it for marketing purposes
    While it’s true that augmented reality is more of a technology than a marketing tool, its application for marketing purposes is tremendous. One way to get an idea of how you can integrate your augmented reality app into your business strategy is by attending events, visiting conferences, or networking with other professionals.
    12) Betting on poor quality
    There is no point in investing in a low-quality project. Your digital experience will be poor, and that’s not good for business. It’s always better to invest in a quality project instead of saving some money initially and regretting it later. So, choose your AR & VR developer wisely. The right skill set can make all of the difference when developing augmented reality (AR) or virtual reality (VR) technologies.
    13) Not having a deep understanding of your user
    Make sure that you have a good grasp of your target market and their pain points before going ahead with an augmented reality project. There’s nothing worse than creating a product for a specific group only to realize that you didn’t understand their needs or habits the next day.
    14) Not prototyping the technology
    Prototyping is essential for any augmented reality project since it allows you to test different options before choosing what works best. Without a prototype, you run the risk of investing in something that doesn’t work or isn’t convenient for your target audience—that will cost you more money in the long run. Therefore, it’s essential to prototype before committing to the final product.
    15. Not keeping an open mind
    Augmented Reality (AR) can transform how you engage with your audience, but it won’t work unless you let it. Don’t try to force things just because that’s what others are doing or because it seems like the next big trend. In other words, don't be afraid to switch things up and try new AR/VR technologies if you feel that they’ll benefit your company more.

    What is the difference between Augmented Reality and Virtual Reality?

    Augmented reality doesn’t replace the real world with a simulated one like virtual reality does; on the contrary, AR “supplements” the material on the nearby real world by making it interactive. Virtual reality closes the world out, whereas Augmented Reality allows individuals to be present.

    What is the difference between cloud-based recognition and device-based recognition?

    Cloud-based recognition sends the data you scan to a server that analyzes it and gives relevant information based on it. Cloud is suitable for a game or an app too large, like Pokemon Go, and uses a CDN to allow the device to access the Cloud faster. On the other hand, a device-based AR uses only the phone and not the internet to create Augmented simulations.

    How to choose whether Cloud-based or device-based AR is suitable for my business?

    There is no rule of thumb as such. But if your app occupies a larger space than usual, you need to integrate it into the Cloud. The user shouldn’t be hindered by the ample app space when it is in the device. Also, there needs to be proper integration with Cloud to effectively use the app.

    What is the difference between marker-based AR and marker-less AR?

    The biggest difference between marker-less AR and marker-based AR is that marker-less AR does not need an image or pattern to define the points of interest.
    This means it can track objects close to the camera without needing external references, which opens up all kinds of applications where real-world markers are impractical or simply impossible to use. Marker-less AR is also less limited by the camera resolution, making markerless augmented reality perfect for mobile devices.

    What are the technologies on which AR platform works?

    AR platform works on a range of technologies like Unity, Unreal Engine, and Scenekit. There are different types of AR like marker type, markerless, and beacon type AR. Depending on your needs, the type of AR can be decided to create the maximum impact for your organization.

    What is the future for marker-based AR with the arrival of ARkit?

    ARkit introduced by Apple helps developers create AR apps that will integrate digital experiences into the physical world. Being a significant purveyor for AR will make a considerable awareness of AR among the general purpose. Marker-type AR is still going strong after the introduction and is expected to be used widely. The great news for Android users is that Google has come out with ARcore, which will support 100 million devices.

    Do you offer sales service too after the AR & VR app development?

    We provide you with extended software protection plans. Moreover, we completely support any site we build and are always available if you face any issues or require new improvements in your web application. PixelCrayons provides complete website maintenance & support.