PixelCrayons PixelCrayons
India's Most Trusted

Shopify Development Company

Get offshore Shopify development services for skilled professionals, state-of-art infrastructure, and advanced eCommerce features. We provide Shopify eCommerce development services for simple as well as complex enterprise-grade online stores.

  • On-time delivery
  • Strict NDA terms
  • Flexible Engagement Models
  • Agile development process

Request a FREE Quote

Guaranteed Response within One Business Day!

    Our Shopify Development Services

    Counted among the best custom Shopify development companies in India, we cover a wide array of Shopify development services that include:

    • Custom Shopify Development

      Whatever be your requirements, place your trust in us for a high-performance custom Shopify development service.

    • Responsive Shopify Website

      Never miss your mobile users as we offer Responsive Shopify development to help you serve your mobile users better.

    • Shopify Module Development

      Build custom modules for your Shopify online storefront with us and distinguish yourself from the competitors.

    • Site Migration to Shopify Platform

      With the help of our dedicated Shopify developers, we migrate your present website to a robust and feature-rich Shopify eCommerce platform.

    • Shopify Theme Development

      Deck up your eCommerce website with custom Shopify themes by allowing our Shopify developers to build the theme that best suits your business.

    • Support and Maintenance

      When you choose us, rest assured that you will get the best support and maintenance from the Shopify programmers.

    • Custom eCommerce Solutions

      Our Shopify programmers will build custom eCommerce solutions for your business by incorporating all your requirements precisely.

    • Shopify Upgradation & Integration

      We have a team of skilled Shopify developers to provide Shopify shopping cart upgradation and integration as per your business needs.

    • Shopify Extensions Development

      Our Shopify developers will turn your eCommerce website into a feature-packed portal with custom extension development.

    Ready To Get Started?

    Stay ahead of the competition with our professional, tailor-made & enterprise-grade Shopify development services. Our Shopify online storefront development company in India combines development expertise with modern tools to address the critical needs of global clients across eCommerce development industries.

    With 17+ years of domain expertise, 11500+ successful projects, & 6800+ happy customers, we have carved a niche in the Shopify app development services.

    Benefits of Choosing Shopify

    Shopify is a versatile ecommerce shopping cart known for scalability, security, and performance.

    shopify developers
    • Easy-to-use ecommerce platform for those wanting to quickly and affordably start their online store

    • Theme store offers professionally designed themes, with prices ranging from free to $180

    • Easy-to-input meta titles, page title, meta description, and unique URLs ensure effective SEO

    • Responsive technical support: you can call up the team around the clock on their toll-free numbers

    • Run customized affiliate programs and get detailed statistics to measure performance

    • Laden with impressive security features to protect your online store from hackers

    • It allows online merchants to alter the theme of their site without affecting its structure

    • The built-in SEO features allow you to gain maximum visibility on search engines

    • With high scalability features, it helps you scale your present website according to your needs.

    PixelCrayons: The Right Choice for Shopify Development

    PixelCrayons is counted among reputed Shopify website development companies in India due to the following USPs-

    magento development services
    • Comprehensive Analysis


      Good analysis always bestows good benefits. While discussing project requirements, we make sure to provide the best web app development solution as per your business needs.

    • Well Designed Web App


      The first thing your user notice is the design of the web app. We follow the latest web design trends to provide eye-catchy & easy-to-use designs to your web app.

    • Mobile-Friendly Web app


      We provide you with a function-rich responsive web app with an elegant custom theme, feature-rich plugins, and a mobile-friendly user interface.

    • High Performance & Speed


      Our developed website delivers amazingly fast user experiences and loads within 3 seconds that boost your conversions and help in Google ranking.

    • Advanced Security & Scalability


      We ensure maximum scalability & protection of the site by employing advanced security measures like high-security plugins, data encryption, secure admin dashboard, etc.

    • Complete Search Engine Optimization


      Our sites have cleaner codes, responsive & user-friendly design, advanced navigation system so that search engines can easily crawl through your site.

    • End to end Shopify Development


      We provide end-to-end Shopify web development solutions from prototyping & UI/UX designing development to deployment.

    • Extended Software Protection


      If you find any bug or security issue in your software, you can request a free quote. Within 12 to 24 hours, our experts will contact you.

    • Experienced Team


      Our team has an average of 4+ years of experience in delivering commercial-grade apps.

    Verticals of Shopify eCommerce Development

    Being one of the best Shopify website development companies in India, we cater to a wide array of business verticals that include:

    • Retail & OpenCart

      PixelCrayons builds powerful e-commerce solutions, including e-carts & marketplaces, auctions & reverse auctions, social commerce solutions, etc.

    • E-Learning Solutions

      Our e-learning solutions include professional online training web apps, learning management systems, corporate learning portals, online courses, to name a few.

    • Social Networks Solutions

      The web applications with social connectivity developed by PixelCrayons include social networks & communities, collaboration solutions, blogs & Wikis, etc.

    • Travel & Tourism Solutions

      Our agile Shopify development solutions improve your travel business’ RoI and lessen operational costs.

    • Logistics & Transport Solutions

      Our result-driven software development services for logistics & transportations maximize RoI and effectively manage daily workflows.

    • Media & Entertainment

      We provide online promotion solutions, social networking development tools, media content distribution channels with the use of the latest trends.

    • Healthcare App Solutions

      Our Shopify developers are specialized in developing advanced e-healthcare solutions with end-to-end web & mobile healthcare application development services.

    • Banking & Finance Solutions

      We provide custom banking & financial software development services for constant cost leadership, increased operational efficiency, and agility.

    • Automotive Solutions

      Our innovative web and mobile applications help the automotive sector to be more cost-efficient & sustainable.

    Our Process

    We follow the agile Shopify development process in order to ensure timely delivery to our clients. Here is the complete process:

    • 1

      Post Your Requirement

    • 2

      Discuss Project Feasibility

    • 3

      Choose Engagement Model

    • 4

      Deploy Team

    • 5

      Sign-Off and Start

    shopify development
    • Dedicated Shopify Developers’ Team

      Get a dedicated full-time Shopify developers’ team

      Shopify Engineers’ report directly to you

      A dedicated Shopify project manager

    • Fixed Price Model

      One time fixed-price contract for hiring Shopify developers

      Fixed deadlines & budget

      Milestone based payment

      No setup fees

    • Hourly

      Pay-as-you-go hour wise rolling contract.

      Pay only for measurable work done by Shopify developers

      Monthly billing

    Case Studies

    All our Shopify development projects are covered under Non Disclosure Agreement; however, we have taken permission from some of our clients to showcase their custom Shopify development projects so that you can get a better understanding of our custom Shopify development work. Have a look at Shopify development case studies:

    Contact Us Now

    See What Our Clients Think About Us...

    We sign strict non-disclosure agreements & IPR with our esteemed clients. However, some clients came forward to appreciate our hard work by providing video and textual testimonials for our work. Here are a few testimonials sent by some of our esteemed clients from across the globe:

    We were very afraid that there is no agency that will deliver the quality that we were looking for. Pixelcrayons turned out to be a very good solution. Since day one, we were engaging in the product development. At the beginning, I thought it's gonna be a very hard road...

    Mr. Nilo Quiroz, Wyzchef

    PixelCrayon’s management has been very knowledgeable & flexible with assigning right resources. The developers are skilled, focused, and professional who have delivered their thoughts on time. Definitely would recommend PixelCrayons and would use them again...

    Philip Hamichi, Eurowise

    Hi, My Name is Nikhil and I run a website called www.proadviser.com.au and it is essentially an online market place where clients can get quotes from, financially advices, accountant lawyer... I don't really have any issues while working with financially advices, accountant lawyer...

    Nikhil, Proadviser

    Celler Angels has been using PixelCrayons for about six or seven months and as a virtual company it's extremely important to have deadline met, content delivered, promises kept. Everything that PixelCrayons has delivered so far has been top notch...

    Martin Celler, Celler Angels

    Hello, I am Bas Buys owner of 'Enter Baby Allant'. I worked on a project with PixelCrayons team India. I am very pleased about corporation. They did a very good job, and delivered exactly what needs to be done and communication is very effective and pleasant...

    Bas Buys, Enter Baby Allant

    Frequently Asked Questions

    Here are some questions related to Shopify development that are frequently asked by our clients. If you need more information or have any other questions related to Shopify development, feel free to contact us.

    How long does it take to create a Shopify eCommerce website?

    The time to create a fully functional website is based on many factors. Customized web designing work can take anywhere from 1 to 4 weeks, depending on the complexity of the project and the number of revisions you need. After that development phase needs an additional 1 to 6 weeks, depending on the number of pages and functionality required. We follow an agile development process that helps us to deliver your project in the minimum possible time.

    Which price model do you follow: dedicated resource or fixed time or price?

    We offer both options to our customers. Choose a dedicated resource model if you want total control of development processes and don't want to get into the fuss of hiring employees. Choose a fixed time/price model if your requirements are unlikely to alter and project duration can be determined.

    Are your eCommerce sites mobile-friendly?

    Yes. Every site we have built since our inception has been mobile-friendly. With responsive design methods, we ensure that the websites work well on a wide variety of screen sizes, from tablets and smartphones to small & large desktop monitors. .

    Will I have a full-time dedicated Shopify project manager?

    Yes, we will provide you with a full-time dedicated project manager who will work for your project dedicatedly. Our project manager updates you about your ongoing project on a regular basis. You can provide him with your valuable feedback.

    What are the tips for choosing a Shopify development company in India?

    As the name suggests, Shopify development companies are experts in developing e-commerce websites that can be easily customized and developed based on the needs of the clients. After going through many companies, you will get confused to choose the best one from them to develop your e-commerce website based on the open-source platform of Shopify. So here we have some important points which you should consider while choosing a Shopify development company or a Shopify web development company from India or from around the world. So let's have a look at these points one by one to understand clearly.
    1) Identify your needs
    When choosing a Shopify development company, you'll need to identify and define your needs and requirements. Do you want multi-lingual support? Will you require dedicated business analysts? Are there any specific features that your website will require? Do you want customer support that is available 24/7, or would an 8 am-5 pm working day suffice? These are all points to consider when choosing a development partner.
    You should speak to at least 3 different companies before deciding on one; get quotes from different businesses; check reviews; assess portfolios; ask questions about their experience and what they can do for you. With such a large field of potential partners, it may take some time to find someone who ticks all of your boxes, but it's worth taking time out of your schedule to ensure that whoever takes on your project knows exactly what they're doing—or else you could end up spending even more money than necessary.
    2) Check the reputation
    Search for Shopify Web Development Company or Trusted Shopify Development Company on Google or any other search engine. Look for reviews, ratings, and comments by customers. Check out how much work the portfolio website has done for its clients. Make sure that team is qualified enough to develop your site as per your requirements. You can also post a comment below, mentioning details of your requirement. If you are looking forward to choosing a Shopify development company in India, you can get in touch with us anytime via the contact us page above. We will be happy to help you make the right decision!
    3) Don't Rush
    When it comes to choosing a Shopify development company, rushing into any decision can be costly. Shopify is one of those technologies that you really want to take your time with. Rushing will just lead you down a path of greater problems and higher costs. Trust me on that! It's better to take things slow, check out all your options carefully, ask for references and make sure you know what Shopify really means. You don't want to choose a bad Shopify web development company only because you rushed through decisions while working on a tight timeline. So take it slow and keep these tips in mind when searching for a reliable developer! That should help you find a good fit for your project.
    4) Outsource everything
    When choosing a Shopify development company, don't hesitate to outsource as much as possible. There are many talented designers, developers, and marketers who will be able to work for less than your cost of living and save you time and money—so there's no need to do it all yourself. To ensure that they're a good fit for your business, start by outlining what you hope to achieve from outsourcing specific tasks or projects. How long have they been working with ecommerce stores? What kind of experience do they have building brands on Shopify? Does their portfolio demonstrate an understanding of SEO practices? Are they keen on researching new marketing techniques? Can they integrate with third-party tools that automate some aspects of growing a store?
    5) Do your due diligence
    When hiring a Shopify development company, always remember that you are entering into a relationship that will last for years. You need to find out as much information about your potential partner as possible. So do your due diligence before signing any contract. Make sure you check their online presence, portfolios, and references thoroughly. Ask them all questions about how they work with their clients. Avoid trusting only on paper statements given by any Shopify web development company. If you're investing heavily into your ecommerce platform, it is essential that you hire an expert ecommerce development company rather than just choosing one randomly from Google search results or on the recommendation of some friend or colleague.
    6) Focus on value
    Your end goal is more than likely not just to find a great Shopify development company, but to find one that's going to work hard on your project, has plenty of experience, and knows what they're doing. Before you even begin researching development companies, make sure you know what it is you want out of your business relationships. Take some time upfront and write down your requirements. This will help you narrow down your choices quickly—and better yet, if something isn't working out, say so sooner rather than later. So be honest about what kind of relationship you want with your developers, and don't be afraid to let them know if things aren't working out as well as planned.
    7) Check for communication flow between you and your development company
    Ask about software development best practices and whether they can point you toward other development companies that have worked on similar projects. If they're transparent about their failures as well as successes, it's a good sign that they are committed to working with you long-term. Look for firms that won't hesitate to pass along contact information for former clients so you can follow up directly—and seek out both positive and negative feedback. Pay attention to what you hear! These partners should be invested in your project as much as you are and will likely want nothing more than for it to succeed. Find one whose enthusiasm matches yours: Don't settle for anything less than true passion from those who will guide your project through its developmental stages.
    8) Monitor their progress (set milestones at regular intervals)
    When hiring a development company, you want to make sure that they're keeping up with your development schedule. Be wary of quotes or agreements that don't include milestones and monthly progress reports. If something appears amiss, it may be an indicator of bigger problems down the road. It's hard to know if there are any issues without timely updates. Make sure that expectations are set at regular intervals throughout development; if these aren't met (or aren't clarified), it could mean delays further down the line.
    9) Don't get carried away by cheap offers
    Cheap is not always synonymous with quality. The problem with choosing a cheap service provider is that they might not have enough resources to deliver their end of the agreement. If you are looking for top-notch services at competitive prices, then it's important for you to search beyond your budget. To ensure your expectations are met by Shopify development company, make sure you perform sufficient research on them before making your final decision. Also, compare their quotes against each other, so you get an idea about how much they charge per hour of work or similar parameters. You can check out websites like Upwork or Freelancer, where companies post projects and request bids from developers. Also, read web design blogs and articles about the ecommerce industry to learn more about the advantages of different aspects while building an online store so you can better evaluate professionals' proposals.
    10) Over-communication is good. Proper communication is even better.
    The more information your developer has, and you have access to, about your vision for your store, the better. It's okay for business owners to be hands-on during development, but just remember that clear communication—and lots of it—is key. This is not an area where over-communication is a bad thing. Keeping up with feedback throughout the development process will ensure that your store functions exactly as you want it to once launched. So put on your creative hat and use both sides of your brain to come up with interesting ideas. Your developers will thank you later!

    How to ensure the quality of your Shopify development services?

    How do you know if your Shopify development service will be of high quality? If it's time to hire a Shopify web development company, but you're not sure where to start, follow these 10 tips to ensure the quality of your Shopify development services.
    1) Have Technical Requirements Defined
    One of the best ways to ensure quality with your Shopify development services is to have technical requirements clearly defined. Before you begin, write down what it is that you're looking for. Knowing exactly what you want will prevent misunderstandings and potential problems in the future. Having these requirements will also help keep you on budget and keep expectations realistic and attainable.
    2) Use High-Quality Images
    Invest in high-quality photos for your site. Not only will your customers thank you, but search engines place more weight on sites with relevant and high-quality images (and anything that can help you rank better in Google is a good thing). Many web developers include free stock photo websites like Pexels and Unsplash as part of their template packages, so you'll get higher-quality images without having to do any extra work. Just pick one of those sources, upload them to your store using your theme's media manager or our own dedicated image uploader, and let everyone know they're there! There are plenty of other high-quality options, too—just make sure to use an appropriate license.
    3) Create Helpful Header Tags
    Shopify is a powerful platform, and building an online store from scratch can be confusing. If you're outsourcing your development needs to a Shopify web development company, it's important that they pay attention to certain key factors in their coding. Be sure your company puts helpful tags around different sections of your site so that viewers can easily find what they're looking for. These headers don't have to be elaborate – just enough so people know where they are and how far down they need to scroll. Include headers like Storefront, Products, Contact Us, etc.
    4) Use Meta Descriptions
    The meta description is a quick blurb describing your page and telling search engines what it's about. It's a snippet of text, usually located below or above your actual content, that includes keywords relevant to your content. It appears on search engine results pages (SERPs), so it's important for SEO purposes. If you haven't already set up your own Meta Description, Google will auto-generate one for you based on your site's title. These auto-generated descriptions are often keyword-stuffed messes—and are best avoided at all costs. Instead, take time to craft an enticing blurb that entices users into clicking through to your website rather than just leaving them alone on their SERP screen staring into space.
    5) Use Keywords Everywhere
    Make sure your website ranks highly in Google by stuffing your content with keywords. And, when it comes to keyword research, there's nothing better than a tool like Long Tail Pro. It allows you quickly and easily see what keywords have a lot of search volume but not a lot of competition. Get in that sweet spot for high search volume keywords that aren't overly competitive or saturated in links yet! Once you find some decent low-competition options, get them onto your site and start ranking! If people are searching for your product or service online, they will find you.
    6) Include Call to Action (CTA) Buttons
    There's no point in writing a how-to guide without including call-to-action buttons. It's your job as a writer to help readers know what you want them to do next. Whether it's signing up for our newsletter or downloading our ebook, make sure there are clear and obvious action steps that help drive more sales and conversions for your client. You can even add a call-to-action at the bottom of every paragraph!
    7) Add Standard Web Form Code
    One of our recommendations is that you add a standard web form code to your site in order to measure how people are finding and interacting with your online business. There are a number of web form plugins available in your Shopify dashboard, but we prefer using Gravity Forms due to its versatility and seamless integration with other platforms such as MailChimp. If you choose not to add a web form code, you'll lose out on valuable insights about how your customers found and interacted with your online business. Not adding one also means you won't be able to include it when requesting services or support from third-party vendors. By making sure your forms work properly before letting any third-party entities have access to them, you can avoid costly errors in data collection later on down the road.
    8) Follow SEO Best Practices When Creating Categories and Products
    SEO best practices are an essential component for any e-commerce website, but they are especially important for Shopify stores. To optimize your site for search engines, make sure you're following these basic rules when creating your categories and products. Doing so will boost your SEO ranking by helping Google determine what types of pages you have on your website. When Google is able to identify these types of pages, it can understand what each page is about—and display it in search results accordingly.
    9) Follow SEO Best Practices When Creating Pages/Sections of Website
    Though SEO is not nearly as much of a concern for people using Shopify compared to those building custom e-commerce websites, there are still ways you can follow basic best practices. Namely, focus on creating high-quality pages/sections that are both informative and appealing. This means avoiding keyword stuffing, including relevant keywords where appropriate but not if it harms readability or doesn't make sense within the context. Additionally, avoid unnecessary links. For example, don't link every single word in a title to another page unless your intention is to create an irrelevant mess. You want readers to get value from your content; linking unnecessarily only complicates things and distracts from what should be an easy-to-read experience. Do yourself and your readers a favor by making sure content remains top quality.
    10) Advertise on Google (Adwords), Facebook (Ads), Instagram (IGTV), Pinterest (Pins), Twitter (Tweets), LinkedIn (Ads), Snapchat (Snap Ads), etc.
    Since search engines are known for being able to generate large numbers of highly targeted visitors, it is no surprise that both local and international entrepreneurs have increasingly begun employing their services in order to enhance their brand's visibility in various markets. Advertisements on Google (Adwords), Facebook (Ads), Instagram (IGTV), Pinterest (Pins), Twitter (Tweets), LinkedIn (Ads), Snapchat (Snap Ads) are some of your best tools when it comes to attracting new clients.
    For e-commerce sites, direct traffic can help you attract quality customers as well as convert them into paying customers. You can also reach out to bloggers, industry experts, and influencers who would be interested in knowing more about your company and product/service offerings through sponsored content or native ads.

    What are the mistakes when choosing a Shopify development company?

    How can you select the best Shopify development company in India? This question has plagued many entrepreneurs at some point in their careers, but it's not hard to answer if you know what to look for. Every entrepreneur wants the best of the best on their team, so how do you find the Shopify development company that will help your business grow? Follow these steps to avoid ten common mistakes when choosing Shopify development services in India, and see if they apply to your situation!
    1) Not knowing what you need
    Before choosing a development company for your Shopify store, it's important that you know exactly what your business needs. That way, you can narrow down your options and choose wisely. And as with any business decision, choosing an ecommerce company for your new Shopify store requires research and planning. There are many development companies out there, so be sure to do your due diligence before signing on with one. Check their website, read reviews from other customers, ask around on social media—these are all good ways to gauge whether or not they have experience creating sites similar to yours. Don't just focus on price when evaluating their services either; instead, look at the quality of work and customer service ratings too.
    2) Confusing development cost with maintenance cost
    Planning and maintaining your shop is as important as developing it. In most cases, you'll be able to outsource maintenance work without compromising on quality or customer service. But it's important to make sure you're comparing apples with apples when comparing development costs from various companies. Maintenance costs, for example, maybe considerably lower than development costs – or they may not exist at all! So keep that in mind when shopping around for a partner.
    3) Taking on too much risk
    There are risks in every business investment, but if you're just starting out, it can be easy to underestimate just how much risk you're taking on when you choose a particular company. Many providers will offer month-to-month services at prices that seem too good to be true—they almost always are. Before signing anything, ask them about long-term pricing options and their willingness to work with you as your company grows. If they don't budge on their short-term price offerings, then you know that they may not have your best interests in mind down the road.
    4) Not trusting your gut feeling
    You can research and plan until you're blue in the face, but at some point, you just have to trust your gut. This is especially true when it comes to finding a good designer or developer for your project; there's no substitute for seeing what they do and talking with them directly. Having said that, when evaluating designers and developers, you should be looking for (in addition to all of their skill and expertise) passion and energy in their work. Passion might seem like an intangible quality, but if you sense it—or better yet, see examples of it—you know that person will give you everything he or she has on your project. That type of dedication is invaluable.
    5) Hiring based on price alone
    It may seem like hiring a Shopify development company based on price alone is a smart move. If you want someone cheap, after all, you're going to have more cash left over for other parts of your business. But bargain-basement solutions aren't always ideal—the key is finding a good balance between affordable and capable. Always ask for references and testimonials from past clients, and compare those with actual solutions that were created by various developers. This way, you can get an idea of whether or not particular agencies are delivering what they promise. The last thing any entrepreneur wants is to end up in a situation where an agency delivers disappointing results—and then doesn't offer refunds for poor quality.
    6) Ignoring security concerns
    Setting up an eCommerce store doesn't have to be difficult. But with so many different platforms, features, and integrations available, it's easy for new business owners to overlook important details when building their online storefronts. To avoid any unnecessary headaches when setting up your store, check out our in-depth Shopify development checklist before reaching out to develop your storefront. We outline all of the crucial steps you need to take (and mistakes you need to avoid) prior to bringing on a developer or agency. Even if you already own an established store on another platform, we recommend taking a quick read-through – there are still likely some things we can help with!
    7) Underestimating the complexity of building an eCommerce store
    eCommerce platforms are complicated and often require a huge investment of time and resources—so be sure you know what you're getting into before jumping in. Ideally, you want to hire an experienced development shop that's dedicated specifically to Shopify apps. This way, you won't have to worry about your app being hampered by poor coding or shoddy workmanship. In addition, if something goes wrong with your app once it goes live on your site, you can rest assured knowing someone who knows how Shopify works will quickly correct any problems.
    8) Confusing technology or tools with development services
    If you're trying to hire a Shopify development company, don't fall into the trap of using technology or tools as your main criteria. Technology and tools are helpful, but they are not synonymous with development services. If you want better results, focus on comparing development services first before looking at other criteria and looking for an ecommerce developer? See if you can ask them about their portfolio first; that way, you'll be able to discern whether they have what it takes, even without considering what technology or tools are used. It will make your decision easier.
    9) Not checking references
    It's easy for anyone with a website and some word processing software to call themselves a web design company, but don't fall for it. Check references and make sure you understand what you're getting into. Find out how many other clients they have and what kind of experience their staff has. Don't be afraid to ask lots of questions before signing on with any company. Choosing a Shopify development company with no recent portfolio: If you can find an existing client list, check them out. You should be able to look at their past work and see that there is some degree of consistency between those projects and what you want to accomplish. A company without examples from previous projects is too risky—you can't tell if they really know what they are doing until after your project is complete.
    10) Failing to give the project clear objectives at the outset
    Your objectives don't have to be complicated, but you do need them. In fact, if they are simple and clear, that is even better. Your objectives will change as your project progresses, but as long as they remain clear and defined from the outset – with everyone on board – you won't be subject to delays later on. As an example, we want to build a website for our company so we can sell more stuff online. On the other hand, we want to use our new site to increase traffic by 20% over three months by focusing on search engine optimization (SEO), and social media marketing (SMM) is much more effective. This gives your team a clear direction for success without constraining them too much in their initial planning stages.